Tokyo, Monday October 16, 2006: From November 1st 2006, Japan Airlines will expand the UNICEF (United Nations Children's Fund) “Change for Good” fund-raising campaign to all international flights operated by JAL and JALways.
“Change for Good'' involves collecting spare change in different currencies from passengers on international flights. The money raised is used by UNICEF to help children in more than 157 countries around the world.
Up to now JAL has featured the UNICEF “Change for Good” campaign on three routes between Tokyo and London, Paris and New York, altogether up to six flights per day or a maximum of 42 per week.
From November, JAL is expanding the campaign to all international flights, including routes flown by its subsidiary, JALways - in total about 490 flights a week. JAL asks passengers to make donations through the airline's in-flight magazine Skyward and by an in-flight video shown on all international flights.
Passengers can ask for “Change for Good” donation envelopes in the cabin and can hand over the donation directly to the cabin attendants. JAL later delivers all the donations directly to UNICEF's Japan headquarters.
In further support of UNICEF, JAL also has “Change for Good'' collection boxes at passenger lounges in Narita and Kansai airports. Money from these boxes and from other collecting points in Japan is transported abroad by JAL to the currency exchange points.
Japan Airlines has been a corporate supporter for UNICEF Japan since 1991. JAL aircraft display the UNICEF logo to bring the organization to public attention - especially in Japan. The airline also helps to raise funds by selling UNICEF greetings cards in-flight and at company retail outlets. JAL has also promoted UNICEF through the airline's in-flight magazine, in-flight video programming, street collection campaigns, and through donations of JAL Mileage Bank frequent flyer mileage for the relief of Sumatra tsunami victims.
As a result of expanding the “Change for Good'' campaign, JAL expects an increase both in awareness of UNICEF and in passenger contributions.
Early next year JAL will join the oneworld alliance, which has selected UNICEF as its nominated global charitable cause.
For nearly 60 years UNICEF has been the world's leader for children, working on the ground in over 157 countries to help children survive and thrive, from early childhood through adolescence.
The world's largest provider of vaccines for poor countries, UNICEF supports child health and nutrition, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. For more information, please visit: www.unicef.org
The JAL Group corporate social responsibility (CSR) policy is to contribute to the community at all levels, economic, environmental and social through the involvement of all stakeholders - customers, investors, society in general and employees, through its activities as an air transport group. For more information on the JAL Group's CSR activities, please visit www.jal.com/en/corporate/csr2006/index2.html
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