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Feb 24, 2012
JAL Introduces Japan-Made Cheese Onboard International Flights

TOKYO February 24, 2012: Following the recent renewal of its onboard wine list last month, Japan Airlines (JAL) will offer a new lineup of Japanese cheese for First and Executive Class customers on select international routes from March 1, 2012.

 

JAL has been offering assortments of quality cheese from around the world for its meal service to premium customers onboard its international flights. From March, JAL would like to invite its customers traveling in First and Executive Class to discover the uniqueness of Japanese cheese and through it, also the richness of Japanese culture.

 

Japan has many established dairy farms throughout the country, notably in Hokkaido with its cool climate and vast farmlands, and also where the early history of cheese-making in Japan began some 140 years ago. As this initially-European culinary culture gradually began to find its place among the Japanese people, production of cheese in the country also started taking root mainly with pasteurized milk used to create mild-flavored cheese. Today, to satisfy a more diverse palate for all kinds of cheese, Japan produces a wide variety of world-class quality.

 

JGN11171_fig1.jpg

 

“We are constantly striving to provide our customers with a refreshingly good experience whenever they fly with JAL,” said Yumi Yokoyama, lead cabin attendant in JAL’s Product and Service Strategy division who is also a certified Cheese Sommelier*1 from the Cheese Professional Association of Japan. “At the same time, as an airline established in Japan, we hope to promote the excellence of Japanese cheese to our customers and have thus carefully selected a platter of locally-produced cheese for their in-flight dining pleasure.”

 

An assortment of 16 types of cheese have been chosen for months up to August - offering five types in First Class and three in Executive, with a change in selection at the end of May. (See list of cheese, dates available and applicable routes below.)

 

In First Class, customers can also choose to simply enjoy the rich flavor of the different types of cheese available, or savor a specific type with a complementing snack.

 

JGN11171_fig2.jpg

 

 

[Served in First Class]

Cheese

Producer

Area

Dates available

Sakura

Kyodogakusha Shintoku Farm

Tokachi, Hokkaido

March 1 to

May 31, 2012

Fromage d’ Aile

Cheese Kobo Adonai

Okoppe, Hokkaido

Kobuchizawa Blue

Kobuchizawa Cheese Kobo

Yamanashi Prefecture

Rakuka

Sarabetsu Cheese Kobo

Tokachi, Hokkaido

Fermier

Rurikei Goat Farm

Kyoto

Tommette de TAKAra*2

Cheese Kobo TAKAra**

Niseko, Hokkaido

June 1 to

August 31, 2012

Okoppeyama Cheese

Fermier Tomita

Okoppe, Hokkaido

Etanbetsu Blue Cheese

Ise Farm

Asahikawa, Hokkaido

Mori Kamui

Happiness Dairy

Tokachi, Hokkaido

Tokachi Chevre SUMI

Ranran Farm

Tokachi, Hokkaido

 

[Served in Executive Class]

Cheese

Producer

Area

Dates available

Oishii Camembert*3

Tokachino Fromage

Tokachi, Hokkaido

March 1 to

May 31, 2012

Gouda Type Cheese*3

North Plain Farm

Okoppe, Hokkaido

Miso Camembert

Tokachino Fromage

Tokachi, Hokkaido

Oishii Camembert*3

Tokachino Fromage

Tokachi, Hokkaido

June 1 to

August 31, 2012

Tsurui Cheese,

Silver Label*3

Rakurakukan

Kushiro, Hokkaido

Smoked Scamorza

Rakukeisha

Kushiro, Hokkaido

 

Applicable routes

First Class: Tokyo (Narita)=New York, Chicago, Los Angeles, London, Paris, Frankfurt, Jakarta

Executive Class: Tokyo (Narita)=New York, Chicago, Los Angeles, Vancouver, London, Paris, Frankfurt, Moscow, Sydney, Bangkok, Singapore, Jakarta, New Delhi, Ho Chi Minh, Hanoi, Kuala Lumpur, and Tokyo (Haneda)=San Francisco, Paris, Honolulu.

 

*1 Cheese Sommeliers certified by the non-profit-organization Cheese Professional Association of Japan have passed a written and tasting test.

*2 “TAKAra” is the correct typography of the name of this cheese and its producer

*3 Two types of cheese are offered in Executive Class on the following routes: Nagoya (Chubu)= Honolulu, Osaka (Kansai)=Bangkok, Honolulu and Tokyo (Narita)=Honolulu

 

END

 

 

20120224 - JAL Introduces Japan-Made Onboard International Flights_FINAL.pdf

 

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