~ JAL Continues Introducing the World with the Charms of Japan ~
Tokyo August 16, 2016:Japan Airlines (JAL)'s global website (www.jal.com) is routinely accessed from 26 regions all over the world. One part of the site is the “JAL Guide to Japan (*1),” an information site for overseas visitors in seven languages (*2), which now features location search function and video contents.
The “JAL Guide to Japan” has implemented functionality for searching related information in different languages efficiently. This makes the site more user-friendly, alongside provision of the engaging video contents.
JAL aims to become the most preferred airline in the world. To achieve this goal, we endeavor to keep welcoming as many overseas visitors as possible to Japan with “omotenashi,” the spirit of Japanese hospitality.
(*1) Example of site URL for Australia: http://www.au.jal.com/world/en/guidetojapan/
(*2) English, French, German, Russian, Simplified Chinese, Traditional Chinese (Hong Kong) and Traditional Chinese (Taiwan)
l Location Search Function
This new page search function enables customers to find the sightseeing or event information they need as quickly as possible. Users can filter content by category as well as searching by keyword, making it even easier to find the information they're looking for.
Example information in the "JAL Guide to Japan" location search
- Tourist information for hot springs, beaches, ski resorts, Shinto shrines, Buddhist temples, etc.
- Event information for festivals, traditional performance arts, etc.
- Fine food information for regional cuisine, locally brewed sake, etc.
- Facility information for galleries, museums, etc.
- Information for seasonal points of interest such as cherry blossom and autumnal foliage viewing.
l Video Section
Video clips (*3) from well-received program in Japan - “Tabi Plus Navi,” and inflight videos (on international flights) relating to “JAL New Japan Project” will be introduced in this new section.
(*3) Example of site URL for Australia: http://www.au.jal.com/world/en/guidetojapan/theme/movie/
Additionally the videos will be released on the JAL Inbound Tourism YouTube channel. Customers are able to enjoy inbound tourism videos on YouTube as well.
About JAL “Guide to Japan”
Since its launch in 2005, “Guide to Japan” has become a popular travel information section under JAL global website (www.jal.com) in 26 regions. “Guide to Japan” even wins the Grandprix award in the promotion site category at the 2014 Japan Web Grandprix. “Guide to Japan” is now available in seven languages, including English, French, German, Russian, Simplified Chinese, Hong Kong Traditional Chinese and Taiwan Traditional Chinese. Contents are basically updated every month to keep visitors staying with new information about Japan and Japan’s “omotenashi”.
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