JAL and VELTRA Join Hands to Promote "Bleisure Travel" in Japan
Japan Airlines (JAL) and Veltra.com have teamed up to launch a campaign to add leisure value to business travelers working in Japan. This is the first time for a Japan-based airline and an online tour booking agency to collaborate in promoting “Bleisure Travel” targeting business travelers.
While “Bleisure Travel” (adding leisure to a business trip) is trending on a global scale, corporations in Japan are actively promoting work-style reform, which is a recent movement in Japan asking companies to better manage their employees’ work hours. This campaign aims to encourage travelers from Japan to engage in bleisure trips and to make the most out their time when they are traveling for business.
The campaign targets travelers with business trips within Japan and for those traveling overseas.
(1) VELTRA Points and Free Tours for Travelers on flights operated by JAL
To reward travelers planning leisure activities at their local destination, the first 40 travelers (20 domestic & 20 international) who sign up for the campaign and purchase eligible tickets on JAL’s Japan Region English website (www.jal.co.jp/en) between February 15 and May 31, 2018 will be given 1,000 VELTRA Points (valued at 1,000 JPY) to use for booking tours or activities on VELTRA`s website. (www.veltra.com)
All eligible travelers who sign up during the campaign period will also get a chance to win a free local tour in Japan, provided by VELTRA.
(2) Survey - Regarding Bleisure Travel
Travelers based in Japan are invited to complete a survey about domestic and international bleisure travel on the campaign website. Respondents to the questionnaire about international bleisure travel, conducted from February 15 to March 18, 2018, will get a chance to win a round-trip Economy Class ticket originating from Japan to worldwide destinations on flights operated by JAL. Respondents to the questionnaire about domestic bleisure travel, conducted from February 15 to May 31, 2018, will get a chance to win a pair of round-trip Economy Class domestic tickets via a random draw.
Details about the campaign can be found on the campaign site below:
About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline's loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and supreme quality in every aspect of its service, and aims to become the most preferred airline in the world.
For more information, please visit www.jal.com/en/outline/
Follow JAL on Instagram at @japanairlines_jal
About VELTRA Corporation
VELTRA is an online tour and activity booking service based in Tokyo that connects travelers to memorable and unique local experiences across the world. Founded in 1991, it has grown from a service primarily aimed at the Japanese market to a global tour provider with branches in Honolulu, London, Paris and Malaysia.