Press Release

～The third installment is to introduce Akita Prefecture, Miyazaki Prefecture and Yamaguchi City～

Tokyo September 26, 2016: As one initiative in JAL NEW・JAPAN PROJECT(*1), Japan Airlines (JAL) introduces Japanese sightseeing videos in the in-flight entertainment on select international flights. These sightseeing videos (in English subtitles or voice) were developed by local governments for providing overseas customers with the related travel information across Japan.

(*1) JAL NEW・JAPAN PROJECT launched in September 2015 by Japan Airlines with the aim of supporting sustainable development of regional economies in cooperation with local government in Japan.

As the third installment, the videos about Akita Prefecture where the various traditional events are held, Miyazaki Prefecture promoting Kyusyu Honkaku Shochu (Japanese distilled Liquor) with JAL, and Yamaguchi City which runs “Yamaguchi Christmas City” Project in every December will be introduced. JAL will introduce beautiful scenery and history of various places to overseas customers through its in-flight entertainment service.

◆　Running Period of the Video :           October 1 ~ December 31, 2016

◆   Applicable Routes :                About 40 international routes

-                   Europe routes including London, Paris and Moscow

-                   North America routes including New York, Los Angeles and Boston

-                   Asia routes including Delhi, Singapore, Bangkok and Hanoi

Note: These video channels are set in only JAL in-flight entertainment system MAGIC-V and MAGIC-VI

◆　Contents:　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

1. Tourism Promotion Video of Akita Prefecture

“Girls travel in AKITA”

Some of Akita Bijin (Japanese Beauty) introduce summer and winter attractions, traveling to Namahage (The Folklore Demons) Museum, Nyutou Onsen, etc.

(about fifty-minute video with English subtitles and voice)

2. Tourism Promotion Video of Miyazaki Prefecture

“A Gift from the Gods Miyazaki Honkaku Shochu” A navigator tells the attractions of Kyusyu Honkaku Shochu, showing some tourist spots of Miyazaki, and how they brew Shochu there.

(about eleven-minute video with English subtitles)

3. Tourism Promotion Video of Yamaguchi City

“Invitation to the Christmas city,Japan & Yamaguchi Colors” It introduces the highlights of Yamaguchi City which becomes “The Christmas City” in every December because that is where they celebrated Christmas for the first time in Japan.

(about twenty one-minute video with English subtitles)

（Namahage Museum）

（Shochu made in Miyazaki）

（Yamaguchi Xavier Memorial Church）

20160926-JAL Introduces Japanese Sightseeing Information on Its International Flights.pdf