Press Release
JNTO and JAL promote Melbourne to Tokyo Flights with The Tree of Senbazuru Campaign
To celebrate the launch of daily direct flights on Japan Airlines (JAL) between Melbourne and Tokyo Narita, Japan National Tourism Organization (JNTO) and Japan Airlines have teamed up to launch an exciting consumer campaign called ‘The Tree of Senbazuru’ to raise awareness of the new service and grant two lucky winners round trip flights for two from Melbourne to Tokyo.
Senbazuru is the ancient art of folding and stringing together a thousand origami paper cranes. The Tree of Senbazuru is a special cherry blossom tree of a thousand paper cranes with the power to make one lucky person’s travel wish come true!
The campaign will be held in two phases. During phase 1, The Tree of Senbazuru will be placed at Melbourne Central shopping centre on 24-25 February 2018. Visitors can pluck an origami paper crane from the cherry blossom tree, visit the online campaign site, and enter their unique code to go into the draw to win return economy class flights for two from Melbourne to Tokyo flying with Japan Airlines.
Visitors to Melbourne Central during the two-day event will be able to see and experience Japan Airlines’ award-winning business class seats and meet cabin attendants. Other giveaways up for grabs from Japan Airlines include travel pouches, happi coats, uchiwa fans, pens and clear files.
Phase 2 of the campaign will be a virtual Tree of Senbazuru housed on the JNTO website. Visitors to the campaign site can click on the crane, reveal their unique code and enter a second competition draw using the online entry form.
The Tree of Senbazuru will be at Melbourne Central (near the Coop’s Shot Tower) from 10AM-7PM Saturday and Sunday 24-25 February 2018. The online campaign runs from 27 February – 25 March 2018.
Japan Airlines launched daily direct flights between Melbourne and Tokyo Narita on 2 September 2017.
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About Japan National Tourism Organization
Japan National Tourism Organization (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, develops tours, carries out research and much more. For more information on travel to Japan, visit www.jnto.org.au.
About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline's loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become the most preferred airline in the world. JAL flies daily between Tokyo’s Narita Airport and both Sydney and Melbourne. Visit www.jal.com.au.
