Press Release

Central Japan Railway Company and Japan Airlines (JAL) are pleased to announce the establishment of a website to promote Japan`s unique destinations to inbound customers and tourists from abroad, while providing travel tips to spend a pleasant and comfortable time in Japan.

Central Japan Railway Company is currently promoting its services to overseas customers by offering smartEX (1) - a service which enables customers to reserve Tokaido Shinkansen tickets through a smart-phone application. Japan Airlines aims to satisfy customers from abroad with its worldwide network and provide services with the highly acclaimed JAL SKY SUITE aircraft (2).

1．Overview of Website

• BEING JAPAN - http://beingjapan.jp/  
• Effective Date: Available from March 30^th 2018 (10:00AM Japan Time)
• Concept：Experience Japan As If You Were Already There

Contents:

• Introduces Japan`s unique culture, gourmet, events, experience
• Explore nearby destinations serviced by the Tokaido Shinkansen
• Company Profile (Tokaido Shinkansen & Japan Airlines)
• Multifaceted Booking System - Reservations for shinkansen travel accepted through smartEX; JAL`s International and Domestic reservation system; hotel, restaurant, luggage delivery, taxi, transportation services in Japan

2．Upcoming Efforts

Central Japan Railway Company and JAL will continue to explore and offer new services for inbound customers.

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1 Now available in the U.S., Australia, Singapore, Malaysia, Hong Kong

2 For additional information, https://www.jal.co.jp/en/newsky/

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