GO BEYOND® to Asia with Japan Airlines
Limited Time Offer on JAL First Class from Los Angeles and San Francisco to Tokyo
Japan Airlines (JAL), in collaboration with Beyond Meat, Inc. (NASDAQ: BYND), today announced the decision to serve the brand’s plant-based Beyond Burger® on select routes between March 1 and May 31, 2020.
As part of JAL`s SDGs commitment, the carrier has continued to implement measures to raise awareness in developing a sustainable society. According to a third-party led Life Cycle Assessment, a Beyond Burger uses significantly less water, land, energy, and generates fewer Greenhouse Gas Emissions than a standard 80/20 beef burger. Through this implementation, JAL aims to contribute to realizing a sustainable society by introducing the plant-based meat to JAL`s First Class customers traveling from Los Angeles and San Francisco to Tokyo.
Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. The Beyond Burger offers 20g of protein with 32% less saturated fat compared to an 80/20 beef burger, and is made using simple plant-based ingredients, like peas, mung beans and brown rice, GMOs, soy or gluten.
“Asia is an important strategic region for Beyond Meat. We’re proud to partner with Japan Airlines to introduce their customers to the delicious taste and texture of the Beyond Burger, while helping to support some of their larger sustainability initiatives through the benefits of our plant-based meats,” said Chuck Muth, Chief Growth Officer, Beyond Meat.
Applicable Period: March 1-May 31, 2020
Applicable Route: Los Angeles to Tokyo Narita – Flight JL061 (through March 28)
Los Angeles to Tokyo Haneda – Flight JL015 (from March 29)
San Francisco to Tokyo Haneda – Flight JL001
Applicable Class: JAL First Class (A LA CARTE)
Product Name: Beyond Burger
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat’s brand commitment, “Eat What You Love™,” represents a strong belief that by eating its portfolio of plant-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat’s portfolio of fresh and frozen plant-based proteins are currently sold at approximately 58,000 retail and foodservice outlets in more than 50 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.
About Japan Airlines
Japan Airlines was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline features 411 cities in more than 60 countries and regions together with its codeshare partners, with a modern fleet of 241 aircraft. Awarded as one of the most punctual major international airlines and a certified 5-Star Airline by Skytrax, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become one of the most preferred and valued airlines in the world.
Corporate URL: www.jal.com
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