Press Release
Japan Airlines Welcomes International Travelers Back to Japan with Where Dreams Go Animated Campaign
TOKYO,October 11, 2022
To coincide with the opening of Japan’s borders to international travelers, starting October 11, 2022, Japan
Airlines is ramping up its international operations from North America, Europe, and Oceania to meet the
overseas demand.
In addition, Japan Airlines launched a global welcome back Where Dreams Go campaign in collaboration with
the Japan National Tourism Organization The campaign will be running in 19 markets to springboard the revival of its international flights. In addition, the campaign shares beneficial travel information for customers and a
chance to participate in the ticket giveaway contest. The Where Dreams Go campaign will continue through the end of the year.
Where Dreams Go: Entice new and returning travelers to Japan
The animated campaign colorfully highlights famous scenes throughout Japan with a splash of romance
and surrealism. The illustrations of real life places have been created to spark viewer’s imagination.
Production designer Yuhki Demers produced the striking visuals for this campaign. Mr. Demers’ work is well
known , and his accomplishments include the Oscar winning animated film, Spider Man: Into the Spider Verse.
Yuhki's connection to Japan is evident throughout this campaign. "Working on this project meant a lot for
me and especially for my mother," said Yuhki. "My mom first came to the United States from Japan as a high
school exchange student. She always visited her family in Japan flying Japan Airlines, so this project made
her proud."
Guide to Japan: Easy travel planning site for future travelers
As a part of the campaign, Japan Airlines has launched Guide to Japan, a rich content site to help future
travelers learn about the many unique destinations and available experiences to help make their travel
plans simple and easy.
(URL: https://www.jal.co.jp/ar/en/guide-to-japan/)
About Guide to Japan:
◼ Eleven languages: The site is available in 11 languages: English, Simplified Chinese, Traditional
Chinese, Taiwanese, French, German, Russian, Thai, South Korean, Vietnamese, and Indonesian.
◼ Unique Content: Japan Airlines shares local knowledge and tips through Plan Your Trip
(URL:https://www.jal.co.jp/de/en/guide-to-japan/plan-your-trip/) and introduces new unique insights on
things to do .
◼ Learn and Book: Site visitors can check the lowest fares to destination s without leaving the page.
◼ Interactive Map: Site visitors can identify the closest airport to the experience or content using the
map.
◼ Domestic Flight Booking: Site visitors can book low fare domestic flight s using the JAL Japan Explorer
Pass to 52 destinations that Japan Airlines serves domestically across Japan.
◼ Vacation Packages: Guide to Japan includes a dedicated space that introduces Japan Airlines
Vacation s in depth. (URL:https://www.jal.co.jp/vacations/en-us/vacation-packages-to-japan)
Japan Airlines Vacation s (JAL Vacations): Travelers can find the lowest airfares when
booking with a hotel. Along with the campaign, Japan Airlines officially introduced a new product offering, the dynamic fares when the air is boo ked together with a hotel .
About Japan Airlines Vacations
◼ Available in 11 markets: The Vacations is available to book in these markets:
◼ North America: U.S., and Canada
◼ Europe: U.K.
◼ APAC: Australia, Singapore, Hong Kong, South Korea, Thailand, Malaysia, Vietnam, Indonesia.
◼ Experiences: Japan Airlines Vacation s also offer the ability to purchase local transportation such
as the Japan Rail Pass or a food tour experience.
◼ Instant booking: Japan Airlines provides a convenient instant booking experience for seasonal skiing
or year round diving packages.
◼ Marriott Package: As an official business partner, Japan Airlines offers Marriott Bonvoy members
competitive dynamic airfare s to Tokyo and Osaka when booked together with Marriott International hotel
properties.
About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became Japan's first international airline. A member of
the oneworld® alliance, JAL connects more than 349 airports in 54 countries and regions together with
its codeshare partners, with a modern fleet of more t han 230 aircraft. JAL Mileage Bank (JMB), the
airline’s loyalty program, is one of the largest mileage programs in Asia. Awarded as one of the most
punctual major international airlines and a certified 5 Star Airline by Skytrax, JAL is committed to providing
customers with the highest levels of flight safety and quality in every aspect of its service and aims to become
one of the most preferred airlines in the world.
Contact: For more information, please contact Minako Kent (1-206- 561- 3133), Senior Director of
Global Marketing , Japan Airlines
