Press Release

Tokyo, JAPAN - The JAL Group is launching a new project, "ʻOLUʻOLU! Honolulu! ", to create and strengthen "relationships and connections through travel" between Hawaiʻi and Japan. This project rethinks conventional travel and proposes a new way of travel that allows customers to feel "comfort" in Hawaiʻi and Japan, in addition to sustainability in transportation. The goal is to spread ʻoluʻolu(*) from Honolulu to all of Hawaiʻi and to Japan.
A journey will be created that will make customers feel "ʻoluʻolu" for themselves, the earth, and Hawaiʻi by allowing them to feel the "relationship and connection" between Hawaiʻi and Japan.

(*) ʻoluʻolu: Hawaiian word meaning “agreeable, to be expressed with pleasantness”.

ʻOLUʻOLU! Honolulu!
Applicable period: Saturday March 1, 2025 - Saturday March 15, 2025
Applicable flights: All JAL flights arriving and departing from Honolulu during the above period
Website: https://www.jal.com/en/sustainability/flight/2024/
During this period, customers who board at least one JAL operated flight to or from Honolulu will receive 5 Life Status Points as a token of their support for sustainable initiatives and their lifelong relationship with JAL.

Since becoming the first Japanese airline to operate scheduled international flights to Hawaiʻi in 1954, the JAL Group has contributed to the exchange and trade of people and cultures between Japan and the rest of the world. In its more than 70 years of history, JAL Group has been involved in a wide variety of events that have created "relationships and connections" between Hawaiʻi and Japan.
Recently, with the slogan "A sustainable future together," the JAL Group has conducted the "JAL2030 Sustainable Charter Flight" on the Tokyo (Haneda) - Okinawa (Naha) route in November 2022, and the "Sustainable Challenge Flight" on the Tokyo (Haneda) - New York route in September 2023, seeking for a sustainable air travel.
The "ʻOLUʻOLU! Honolulu! " initiative is part 3 following our previous initiatives, further promoting one of the key pillars of the JAL Group's ESG strategy: "Creating Relationships and Connections through Travel." This initiative aims to provide values such as "encounters with new landscapes," "connections with diverse people living in different regions," and "affection for people and places you want to visit again."

By creating relationships and connections with Japan and Hawaiʻi through travel, the aim is to provide experiences that make the Earth and society " ʻoluʻolu" (agreeable, to be expressed with pleasantness), and in turn, allow customers to feel "ʻoluʻolu" as well.

[Pre-trip Experiences]

- Supporting sustainable Hawaiʻi with JAL Mahalo Fares: While supporting sustainable Hawaiʻi with JAL Mahalo Fares, enjoy Hawaiʻi conveniently with flexible itineraries. By contributing to the preservation of Hawaiʻi 's environment and culture, Hawaiʻi and its visitors can both feel ʻoluʻolu.
Link: https://www.jal.co.jp/jp/en/inter/fare/hawaii/mahalo/

- Experience programs that are “ʻoluʻolu to the earth” with JAL Overseas Dynamic Package:
JAL Overseas Dynamic Package (offered by JALPAK Co., Ltd.), a web-booking-only tour that allows the creation of an original trip by freely combining airline tickets and accommodations, introduces ʻOLUʻOLU! Honolulu! special options during the period, which includes hotels proactively working on environmental preservation and option plans considering local production/consumption and the environment.
Link: https://www.jal.co.jp/jp/ja/intltour/hwi/sustainable/ *Japanese only

[In-trip experiences]

- Find ʻoluʻolu inflight:
Special features are prepared to provide a sense of ʻoluʻolu through our inflight service and entertainment. Enjoy an inflight experience a little different than usual.
To ensure a stress-free travel experience for all customers, specially trained accessibility staff and certified accessibility assistants are available at the airport and on board.

- WHILL short-distance mobility system: To ensure that all customers can enjoy their trip, the JALPAK Hawaiʻi Aloha Station offers the WHILL short-distance mobility system (electric wheelchair) for rent.
Click here for reservation：
https://hawaii.jalpak.net/Tour/Detail?opt_tour_id=4279 *Japanese only

<Events easily joined in Honolulu, where both visitors and Hawaiʻi can feel ʻoluʻolu>
- In between itineraries, participation in events such as beach cleanups, traditional agriculture experiences, and the “Honolulu Festival” where Hawaiian and Japanese culture can be experienced is possible. Through activities that feel ʻoluʻolu for the Earth and the land of Hawaiʻi, a sense of ʻoluʻolu can also be felt.
Refer to details: https://www.jal.com/en/sustainability/flight/2024/

- JALPAK's "Language Study Abroad Programs in Hawaiʻi with JAL" offer not only English study but also opportunities to experience Hawaiian culture, such as hula dancing and ukulele lessons. Please experience Hawaiʻi and feel ʻoluʻolu.
URL：https://www.jal.co.jp/jp/ja/intltour/study-abroad/hwi/ *Japanese only

- Students will have the opportunity to meet and interact with local students.
The University of Hawaiʻi at Manoa Outreach College and Kuilei Cliffs, a 501 (c) (3) organization whose mission is the ecological restoration and preservation of the Kuilei Cliffs along the shoreline of Diamond Head in Honolulu, will collaborate to host a JAL Weekend Excursion for students from Japan and Hawaiʻi on March 8, 2025. After contributing to restoration projects at Diamond Head in the morning, a symposium will be held in the afternoon with representatives from each of the partner organizations and Japanese and U.S. students to enjoy exchanges.
Online participants from Japan will be welcomed for the afternoon session*.
*Recruitment will be announced separately.

<Events where "ʻoluʻolu" can be felt all over Japan>
A variety of adventure tours are prepared that can be experienced throughout Japan. Spend ʻoluʻolu time engaging in activities that are different from the past and allow an in-depth experience of Japanese nature and culture.

For example, in Hokkaido, visitors can enjoy a variety of activities such as bird watching and experiencing traditional Ainu culture. Link: https://www.jal.co.jp/ar/en/guide-to-japan/experiences/adventure/index.html