Press Release
JAL Group and PowerX Enter Strategic Partnership on Environmental Business
— Launching a Pilot Project for Carbon-Zero Agriculture Powered by Renewable Energy —
PowerX, Inc.
Japan Airlines Co., Ltd.
JAL Agriport Co., Ltd.
PowerX, Inc. (Head Office: Minato-ku, Tokyo, Japan; Director, President & CEO: Masahiro Ito, hereinafter “PowerX”), Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President & Group CEO : Mitsuko Tottori, hereinafter “JAL”), and JAL Agriport Co., Ltd. (Headquarters: Narita City, Chiba Prefecture; President: Kenichi Hanamasu, hereinafter “JAGRI”) (*1) have launched a strategic partnership to promote renewable-energy use in agriculture, explore its wider deployment, and examine new environmental businesses—including carbon-credit initiatives.
JAL Agriport Strawberry Farm
Image of PowerX Cube installation
As the first initiative of this collaboration, the three companies aim to start a pilot project by July 2025 to produce high-quality strawberries sustainably year-round, reducing environmental impact while maintaining optimal growing conditions. The project will take place at JAGRI’s farm in Narita City, Chiba Prefecture, where a PowerX Cube (*2)—a battery energy storage system developed and manufactured by PowerX—will be installed to improve electricity usage efficiency. By combining this with on-site solar systems to increase the share of renewable energy consumption, the project aims to achieve carbon-zero agriculture. This approach enables strawberry cultivation during the summer months when market prices are higher, leveraging the JAL Group’s extensive sales network and both domestic and international logistics capabilities to establish a profitable and sustainable agricultural model.
Looking ahead, the three companies plan to expand carbon-zero agriculture to additional locations across Japan and develop broader environmental solutions for businesses seeking renewable energy and carbon-offset strategies, laying the groundwork for future ventures.
The three companies will accelerate open innovation and strive to create new value, taking a pioneering role in achieving an environmentally conscious, sustainable future.
*1 JAL Agriport Co., Ltd.
Established in 2018 as an agricultural subsidiary of the JAL Group, JAGRI utilizes expansive farmland near Narita Airport for agricultural production. It also operates "Goryokaku," a traditional Japanese style restaurant offering locally sourced cuisine. Leveraging the JAL Group’s international network and expertise, JAGRI actively promotes the export of cultivated strawberries, aiming to enhance the global value of Japanese agricultural products.
Website: https://jalagriport.com/
*2 PowerX Cube
The PowerX Cube, developed and manufactured by PowerX in Japan, is a medium-scale industrial battery energy storage system. It helps offices and factories optimize electricity use by reducing peak power demand and enabling onsite solar energy consumption. Besides, it serves as an emergency power source during natural disasters. The system stores 358 kWh of electricity, equivalent to the daily consumption of approximately 30 households.
Website: https://power-x.jp/powerx-cube
