Press Release
JAL Unveils Newly Revamped Official Booking Website
— Creating an Intuitive, User-Friendly Platform Welcoming to Everyone Worldwide —
Tokyo, JAPAN--As part of the "New JAL Digital Experience(*1)" project aimed at transforming JAL's digital touchpoints, JAL has begun the gradual rollout of its renewed official booking website. In this phase, English and other multilingual sites for overseas regions have been released Tuesday, August 18, 2026(*2).
(*1) Press release dated November 27, 2025 | Launch of "New JAL Digital Experience" enhancing four digital experiences at JAL https://press.jal.co.jp/ja/release/202511/009160.html (Japanese only)
(*2) JJapan region website and Japanese language sites for all regions were released on Thursday, July 16, 2026.
In recent years, JAL's services have expanded significantly beyond air travel, seamlessly integrating into everyday life. Furthermore, with the number of international visitors to Japan expected to exceed 42 million annually in 2025, customer needs have become extremely diverse. To accommodate diversifying customer needs and the growing number of international travelers, JAL is updating its platform to ensure a seamless, intuitive experience for everyone around the world--from seasoned travelers to first-time visitors--while bringing the company's comprehensive services closer to customers.
With this renewal, JAL has completely redesigned the interface and structure of the homepage and key, high-traffic pages across its regional sites, including 14 languages(*3). The goal is to deliver an intuitively user-friendly experience for all. Content has also been enhanced to provide a deeper look into JAL's diverse services. Furthermore, by expanding robust multilingual support, JAL aims to establish a seamless global website that anyone, anywhere can navigate with confidence, free from language barriers or regional information gaps.
(*3) Japanese, English, Simplified Chinese, Traditional Chinese (2 variants), Korean, Thai, Indonesian, Vietnamese, French, German, Italian, Russian, and Spanish
◆Key Highlights of the Renewal
1. Streamlined Structure for Effortless Navigation
The main menu on the homepage has been restructured to align more closely with customer behavior, with new categories to make accessing relevant information easier. Additionally, by introducing a preview feature that allows users to view sub-menu content at a glance, the steps required to access information have been minimized, ensuring a stress-free and natural browsing experience.
2. Seamless Experience Alongside the JAL App
The website now has greater affinity in design and functionality with the JAL app, which was completely revamped in April 2026. Whether utilizing the website for trip planning and other daily needs or relying on the JAL app for boarding, customers will enjoy a consistent feel and a truly seamless digital environment.
3. Enhanced Content Showcasing JAL's Diverse Services
Page layouts have been optimized and content has been expanded to help customers easily visualize their journey with JAL. The newly added "JAL Experience" menu helps customers explore the inflight and lounge experience. Through these enriched digital touchpoints, the site will support various lifestyles and travel patterns, inspiring customers on their next journey.
4. Enhanced Multilingual Support
To meet the evolving needs of a growing number of international customers, JAL is significantly strengthening its multilingual support during the web experience. By eliminating previous inconsistencies in available information and discrepancies in content from language to language, and through a comprehensive upgrade to its translation quality, JAL is creating an inclusive digital ecosystem that provides peace of mind and inspires confidence, wherever customers may be.
Moving forward, plans are underway to further transition additional key sections to this latest, intuitive design, including certain international flight booking pages.
JAL remains committed to continuously elevating the digital experiences that connect daily lives with travel, striving to deliver ever more exceptional and attractive services.