Press Release
JAL and fav hospitality group Launch New Mileage Partnership
―Earn JAL Miles and Redeem Rewards at FHG HOTELS Nationwide―
（Joint Release)
August 27, 2026
Kasumigaseki Capital Co., Ltd.
fav hospitality group Co., Ltd.
Japan Airlines Co., Ltd.
Kasumigaseki Capital Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Koshiro Komoto; "KC") and Japan Airlines Co., Ltd. (headquarters: Shinagawa-ku, Tokyo; Representative Director, President and Group CEO: Mitsuko Tottori; "JAL") will participate in a joint hotel development project, while launching new services for JAL Mileage Bank (JMB) members at FHG HOTELS, operated by KC's consolidated subsidiary fav hospitality group Co., Ltd. ("fav hospitality group").
The two companies seek to strengthen collaboration, starting with the "Naha Higawa Hotel Project" in Naha City, Okinawa Prefecture. This partnership aims to enhance the value of the "JAL Mileage Lifestyle" in everyday life and travel, thereby driving customer traffic to FHG HOTELS nationwide.
1. Investment and Collaboration Background and Purpose
JAL is promoting the "JAL Mileage Lifestyle" to expand opportunities for earning and redeeming miles across various everyday and life-stage situations. To deliver extraordinarily special experiences, JAL aims to enrich its accommodation rewards by incorporating all hotels operated by fav hospitality group, while expanding non-aviation revenues.
Meanwhile, KC and fav hospitality group are rapidly expanding FHG HOTELS nationwide--properties designed for high functionality, style, and comfort for large groups and extended stays.
By combining JAL's strong membership base and media reach with FHG HOTELS' appealing properties, this joint project aims to deliver high-quality accommodation experiences to JMB members while boosting recognition for the hotel group.
2. Characteristics of FHG HOTELS
■ Brand Lineup
A hotel portfolio offering spacious, comfortable, and stylish stays in major tourist destinations, featuring brands tailored to diverse travel needs.
・fav / FAV LUX
"stay together, play together"
Features spacious rooms ideal for groups, complete with dining and sauna facilities for an enriched stay.
URL: https://fav-hotels.com/
・seven x seven
"Where luxury goes to play"
The high-end line of FHG HOTELS, offering sophisticated design in prime locations.
URL: https://sevenxseven.com/
・edit x seven
"edit your stay"
Inherits the worldview of seven x seven, allowing guests to freely "edit" their travel experience.
URL: https://sevenxseven.com/
・BASE LAYER HOTEL
"Your Base for Stay & City Life."
Deployed in major cities, serving as a functional and comfortable base for sightseeing and business.
URL: https://baselayerhotel.com/
・HOTEL FORK & KNIFE
"Tradition Served Quietly."
A cultural retreat experience connecting guests with local traditions and culinary culture.
URL: https://hotelforkandknife.com/
3. Service Overview (Starting August 27, 2026)
*Services (1) through (3) cannot be combined.
(1) Earn Miles on Stays
Earn 1 mile for every 100 yen (tax included) spent on eligible stays at FHG HOTELS booked through "JAL Mileage Park."
For details, please visit the "JAL Mileage Park - FHG HOTELS" website. (Japanese Only)
(2) Redeem Miles for Accommodation Coupons*
Accumulated JAL miles can be redeemed for high-value accommodation coupons valid on the official FHG HOTELS website. To celebrate the partnership, a special campaign (Thursday, August 27 to Thursday, October 29) offers higher redemption rates than usual.
For details, please visit the "JAL Mileage de Taiken - FHG HOTELS Accommodation Coupons" website. (Japanese Only)
* Available exclusively to JMB members residing in Japan.
(3) Special Rate for JAL Global Club Members
Exclusive discounted rates at FHG HOTELS will be offered to JAL Global Club (JGC) members.
Eligible members will be notified individually.