Press Release
New fare that leads to Hawai'i's environment and culture. "JAL Mahalo Fare" for Hawai'i routes only
Japan Airlines (JAL) will introduce a new fare plan for its Hawai‘i routes on World Environment Day, June 5, 2024. By purchasing the JAL Mahalo Fare, a portion of the ticket price will go to non-profit organizations dedicated to preserving Hawai‘i’s coastlines, species, and culture. ”Mahalo" means "thank you" in Hawaiian, and it expresses JAL’s gratitude and respect for Hawai‘i’s rich natural environment and traditional culture through its relationship with Hawai‘i. This is the first time for a Japanese airline to support the environment and culture through airfares.
Outline of JAL Mahalo Fare
Fare name: JAL Mahalo
Eligible routes: Hawai‘i routes (Japan to Hawai‘i, Hawai‘i to Japan)
Fare Rules: Changeable without any fee, Refundable with charge
Fare sales start: June 5, 2024 (World Environment Day)
JAL Mahalo Fare Features
By purchasing the JAL Mahalo Fare, a portion of the ticket price will go to non-profit organizations dedicated to preserving Hawai‘i’s coastlines, species, and culture through Mālama 1.
In Hawai‘i, the concepts of "Aloha ʻĀina (Aloha to the land/Love of the land)" and "Mālama ʻĀina (Care of the land)" are widely adopted by local residents. By sustaining a healthy Ahupua‘a, which is Hawai‘i’s traditional land divisions, ensures the community has everything it needs, from ʻĀina (land) to Kai (ocean). Non-profit organizations in Hawai‘i are perpetuating the concept of Ahupua‘a and protecting the islands' natural resources. Through Mālama 1, JAL will support the following organizations, which are engaged in such efforts.
Beach Cleanup: Sustainable Coastlines Hawai‘i
Taro Field Restoration: Kākoʻo ʻŌiwi
Endemic Species Conservation in Hawai‘i: National Tropical Botanical Garden
About Mālama 1
Mālama 1 is an organization that supports Hawai‘i’s conservation, cultural preservation, and innovation initiatives. Mālama 1’s mission is to support a sustainable Hawai‘i and to connect Japan and Hawai‘i through involvement programs that give back and contribute to the Hawaiian community.
Comments from the Hawaiʻi Tourism
JAL Mahalo Fare Launch Campaign
As a token of appreciation, up to 500 miles per person will be given to customers who board with an eligible ticket through the JAL website. For details, please check the JAL Mahalo Fare website.
Applicable period of sale: June 5, 2024 - September 30, 2024
Dedicated web site
Please refer to the following dedicated website for the fare outline and promotion details.
About JAL Mahalo Fares:
https://www.jal.co.jp/ar/en/offers/hawaii_mahalo_fare/ （English）
https://www.jal.co.jp/ar/ja/offers/hawaii_mahalo_fare/ （Japanese）
The JAL Group will continue to work with customers to create relationships and connections through transportation, through various initiatives to preserve the environment, society, and culture.
